Billie Eilish is back with her third album Hit Me Hard and Soft next month, which comes accompanied by a sustainability plan to minimise the release’s environmental impact.
Released May 17, the album will be released with no singles in advance so that fans can listen to it “all at once”. According to Eilish’s official website, Hit Me Hard And Soft will be release on eight different vinyl variants which will be produced “with the most sustainable practices available”.
“The standard black variant is made from 100 per cent recycled black vinyl. The remaining seven colored vinyl will be made from ECO-MIX or BioVinyl. The former is created using 100 per cent recycled compound made of leftovers from any color which cannot otherwise be used,” it states. “These pieces are recycled and re-used for production of future discs; therefore, every disc will be unique and look different from the last.”
Additionally, the singer’s tour merch will also utilise a combination of left-over stock, organic or recycled polyester or cotton and non-toxic dyes.
“My parents have always kept me well informed and hyper aware that every choice we make and every action we take has an impact somewhere or on someone, good or bad, and that has always stuck with me,”she told Billboard earlier this year. “I can’t just ignore what I know and go about my business and career and not do something. That’s just not how I was raised, or how I want to live my life.”
Hit Me Hard and Soft follows Billie Eilish’s 2021 album, Happier Than Ever, and her 2023 Barbie hit, “What Was I Made For?”, which featured in Dazed’s best tracks of 2023.
