Kicking off on Monday, PFW – the last leg of the AW24 womenswear shows – is now well underway with Vaquera, Dior, Saint Laurent, and Courrèges among the brands to present their latest offerings so far.
But you probably knew that already, given the deluge of catwalk content that dominates the feed all season long, turning the usually applause-filled finale at shows into a silent sea of iPhone-wielding arms – like this dystopian scene captured in Paris at the start of the year.
Putting their ballet flat-wearing feet down this season, The Row designers Mary-Kate and Ashley Olsen decided to throwback to pre-Internet era fashion week banning phones and cameras from their AW24 show. Forcing attendees to view the collection with their own eyes (gasp!), they were instead given chic Japanese notebooks and pencils to jot down thoughts and feelings as the looks emerged.
So, what went down at the show? Well, fashion’s favourite fly-on-the-wall Stylenotcom shed a little light – noting the set’s brown carpet. The collection itself featured typical The Row signatures: a swathe of swamping trenches, structured pleated dressed in sculptural shapes, boxy, big-shouldered wool overcoats, and slouchy knits and trousers.
You’ll have to wait for everyone to type up their notes to find out more...
